It’s super easy to get free stuff on Instagram. I mean, so easy my 2 year old son could do it. But here’s what most people forget when approaching companies to represent. This method will raise your chances of becoming a rep for a company and have you wearing swag in no time!
First I want to start with 5 rules every brand rep should follow.
- Never buy fake followers. Yes you can fool people but your engagement will suffer.
- Always be professional. Never engage in petty drama and NEVER air drama on your page. Keep clean language.
- Don’t undersell yourself. If you put hours of work into a project, you deserve more product!
- Never beg. Don’t DM companies more than once. Patience is virtue.
- Be prepared. Never contact a company if you don’t have time to work with them.
Now that you know what to expect, let’s dive right in!
Becoming a brand rep is easier than you might think. Companies are always looking for ways to spread awareness of their products. With that being said, make sure you choose a niche that you enjoy working in. This will allow you to be more creative and won’t be as boring. For example, if you love watches, you should consider creating a page tailored around watches. Or you could broaden the horizon and do fashion as a whole to have a chance at working with more diverse companies like clothing, accessories and or hair products.
Growing Your Page
Content is key! It’s always easier to repost others photos on your page. If you run a page with only your content, expect to grow slower because that’s how it works. You can only create so much of your own content before it gets tiring. It’s easy to find a photo you like and repost it on your page. This is what I have done and have had great success with many companies who like what I curate on my pages. Good quality photos that are eye catching and draw attention will get you the most engagement.
A good starting point to brand repping is around 10k followers. Once you hit that sweet spot, companies are far more likely to pay attention to you. It’s also important that you feel comfortable and have time to invest into doing a little work for companies. Usually this involves a few photos of the product and posts on your page.
It can be a daunting task to reach 10k but it’s imperative that you do before reaching out to companies. You need a good following with decent engagement. These are two things most companies will look at if your page is even of interest to them.
If you become impatient and absolutely cannot wait to hit 10k, NEVER buy followers. Use a like bot. Most like bots are hashtag based and will allow you to setup a handful of tags that are related to your niche. The bot will then like recent photos of people who use those tags. It draws interest to the person and they look at your page. If they like what they see, they follow you! That’s the beauty of like bots. You get authentic followers who actually like your content.
Reaching out to Companies
This is where most people fail. It’s super important that you tailor a short, descriptive message to copy and paste into a DM to the companies that interest you.
Here is how I would write it.
Hello! My name is James, owner of @pagename. I noticed you’re a relatively new company and I’d love to help you out! I’d love to try a few of your pieces in return for promotion on my page. I do my own photography! My reach is about 200k including my page and network of friends. My content also goes to my Facebook, Twitter and Tumblr pages. Let me know what you think!
Adding your name, email and phone number is an absolute must! This improves your chances of getting a response greatly. It proves to the company or person running the page that you are professional and you mean business. Adding your page name also makes it that much easier for them to click and see if your page is of interest to them. Some people don’t know you can click the logo and go to their page!
Writing a message that’s too long shows that you spent way too much time crafting up something to say. Shorter messages promote the idea that you are not copying a message to hundreds of people per week. It gives the thought that you just wrote it manually.
If and when you get a response, be polite and try your best to cater to their needs. You should NEVER have to pay for product someone sends you for the work you do. (this is common in the baby niche) It’s important that you explain politely what you can do for them and how much work goes into it. Never get into a pissing match with a company who wants you to pay at a discounted price. Politely decline and move on if that’s what you’d prefer. You’d be surprised how word spreads in communities when you give someone attitude.
Meeting the Clients Demands
Finally! You have product in your hands from a company you like. Now you need to get to work creating content to post on your page. I always post one or two photos more than what the client asks for. This has almost always gotten me more product from the client. It makes them feel like they got a great deal. Making the client happy is and should be your number one goal. Not getting free product!
Be creative and take photos that are not expected by the company. Use your skills and network with your friends and have them repost your content for you. This tickles companies pink when they see the power of your networking skills.
Always tag the company in your caption to send your followers their way. If you don’t do this, the company should regret ever sending you anything in the first place.
Finalizing Your Promotion
Now that you have completed your first brand rep experience, how does it feel? Well, this can sometimes make people feel greedy and they ask for more. Be patient and give the company at-least a month before you contact them again for more product if they haven’t contacted you again. It doesn’t always mean they don’t like your content. Some companies have budgets for promotion and can only supply so much product per month or year. Always thank the company and tell them you look forward to working with them again. This tells them you enjoyed the product and are willing to do more!
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